Daniel S. Price

Principal, CEO

Dan co-founded Adrenalin in 1997 after working for the Denver Nuggets and Colorado Avalanche as Creative Director for almost a decade, where he oversaw all internal creative solutions for the teams and arena.

As President and CEO at Adrenalin, Dan works closely with all clients and focuses particularly on the overall creative direction. He provides the finishing touches that move every concept from good to great, while also grasping the strategic implications that drive client success.

He currently serves as a member on the Associate Board for the Metro Denver Sports Commission.
303.454.8888 ext. 102


Rick A. Fillmon

Principal, COO

As a company co-founder, Rick brings a variety of strengths to Adrenalin. Having worked with the Denver Nuggets and Colorado Avalanche, Rick gained "in the trenches" experience that is invaluable to numerous Adrenalin clients. He also discovered his passion for sports and entertainment creative work, after having previously worked more than a decade with Fortune 1000 companies.

Overseeing much of the daily project management, Rick brings both creative direction and production oversight to every project. By combining his marketing skills with his understanding of practical applications of the projects, his contributions are critical in the execution of Adrenalin partnerships.
303.454.8888 ext. 103